By completing a competitor and industry analysis, we can determine how your business stacks up against competitors in your industry. We need to determine:

◦ Who is dominating the ad space? Why?
◦ Where can we improve on what your competitors are doing?
◦ What strategies are they using?

This process allows us to identify threats that need to be addressed or opportunities we can take advantage of.
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The next step is creating and optimizing the copy to be used for the campaign.
During this process we utilize the keywords we identified and create various permutations of the same ad.

This allows us to test various ads against each other in order to determine which ads yields the best ROI.

Ad Copy Optimization never ends as audience and industry trends keep changing.
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