The Internet (and especially the mobile Web) has revolutionized the way brand news spreads and the way people interact with brands these days. If previously it was more about delivering your bran message to the masses, then nowadays it’s really about having a dialogue with key people (representatives of the masses) in each particular situation..
Like most everything we do at Rankings Ninja, creating the brand guide begins with putting the words together. We identify and create messaging components based on your current brand and what you would like it evolve to be. Then we add the visual components of fonts and colors, explanations of logo and image treatments, and other facets related to your brand.